AUSTRALIAN OWNED · HANDS-ON STARTUP INVESTMENT
You build the idea.
We help launch
the business.
McKenzie Digital Group partners with capable founders across Australia and New Zealand to launch and grow commercially promising businesses.
We contribute practical business, technology and operational support in exchange for an agreed ownership stake.
OUR PARTNERSHIP MODEL
Practical support.
Shared ownership.
You bring the capability to build your product or service. We work alongside you to turn that capability into a viable business.
Assess the commercial opportunity
02
Agree our contribution and equity
03
Work together to launch and grow
The scope of support and ownership terms are agreed for each business.
WHAT WE LOOK FOR
Capability meets
commercial potential.
We consider opportunities across different industries. We are interested in what you can build, the work you have already done and how the business can become profitable.
01
A capable founder
You have the skills and commitment to develop the core product or service and take an active role in building the business.
02
Evidence beyond the idea
You have put in meaningful work and can show progress, such as a prototype, customer conversations, pilot interest or early sales.
03
A credible path to profit
You can explain who will pay, why they will buy, what delivery costs and how the business can generate a sustainable margin.
HOW WE WORK
Involved from
the early stages.
We take an active role in the businesses we back. Depending on the project, our contribution can include commercial planning, product and technology development, operational setup and market entry.
SHARE YOUR PITCH
Send your deck, the progress you have made and the help you need to launch.
REVIEW THE OPPORTUNITY
We assess the founder, customer demand and business economics, then come back with feedback and any questions.
AGREE THE PARTNERSHIP
If there is a mutual fit, we agree the scope of work, responsibilities, milestones and ownership stake.
BUILD AND LAUNCH
We work alongside you to put the agreed plan into action and develop the business.
CURRENT INVESTMENTS
Two businesses.
Active involvement.
Cherry Permits and Digital Panel Services represent our current investment portfolio, with McKenzie Digital Group playing an active role in their development, commercialisation and growth.
OUTDOOR ADVERTISING
Connecting property potential with outdoor media
Cherry Permits helps property owners assess outdoor advertising opportunities and present suitable sites to media publishers through its marketplace.
Its services can include site assessment, information, promotion and separately agreed support.
Property owners and publishers negotiate commercial terms directly through the Cherry Permits marketplace.
RETAIL MEDIA
Bringing digital media
to the point of purchase
Digital Panel Services combines refrigeration and digital displays to create a retail media touchpoint for venues, brands and advertisers.
Its smart media fridges bring product storage and on-screen promotion together, with initial deployments focused on pharmacies.
The opportunity extends to other suitable retail and commercial venues.
ABOUT US
Australian owned.
Experience built
by doing.
MDG is an Australian-owned investment and business development company with a practical approach to building businesses.
Our background includes managing the development and sale of a small digital billboard network in Australia, alongside broader experience in businesses and startups in international markets.
That experience includes successful launches and exits, as well as ventures that did not work out. Both inform how we assess opportunities, manage risk and work with founders today.
We bring those lessons to each new partnership, with a focus on execution, sound commercial decisions and a credible path to profit.
LET'S BUILD
Have a business
worth building?
Send us your pitch deck.
Tell us what you are building, what you have achieved so far and where practical support would make a difference.
Attach a PDF or PowerPoint deck, or include a link we can access.
Help us understand
-
The problem, customer and proposed solution
-
Your ability to build and the work completed
-
Evidence of demand or customer interest
-
How the business will make money
-
The support you need from MDG
We'll review your submission and get back to you with feedback and the next steps. Where there is a mutual fit, we discuss how we could work together.
Based in Brisbane, Australia
Address: 7/229 Junction Road,
Cannon Hill, QLD 4170
We acknowledge the Traditional Custodians of Country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to Elders past and present.
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