DEVELOPING DIGITECH BUSINESSES
McKenzie Digital Group
McKenzie Digital Group invests in promising new projects in Australia and New Zealand. Early-stage investing is our thing - especially where thinkers and owners are confident in what they are doing but are a little unsure of the next big steps.
We love to back: A technically capable owner, founder and team. Novelty potential in any industry sector. Proof of current investment and commitment to date.
McKenzie Digital Group is currently the parent of several services, nestled in the digital out of home (DOOH) advertising industry.
WHAT WE DO
Invest In Promising Projects
We back early-stage projects with strong potential, committed founders and clear evidence of investment to date.
Support Founders & Teams
We provide guidance, monitoring and access to technology, marketing, financial and industry expertise.
Help Projects Grow
We support portfolio companies through proven performance improvement methods, acquisition networks and disciplined investment practices.
ABOUT US
McKenzie Digital Group is currently the parent of several services within the digital out-of-home (DOOH) advertising industry.
OUR APPROACH
We analyse public data to choose prime digital billboard sites, creating permits that unlock new revenue for land-owners.
WHAT WE BACK
We invest in promising early-stage projects across Australia and New Zealand, backing capable founders and teams with novel potential and demonstrated commitment.
HOW WE SUPPORT
Our projects are supported by MDG’s leadership network, industry advisers, technology, marketing and financial expertise, performance improvement methods and disciplined investment practices.
McKenzie Digital Group has evolved over 10 years
We have ridden the highs and lows of a swiftly evolving industry, developed alliances with a network of key industry players, traded digital assets, established, and sold a sales and marketing business and developed a service and maintenance team.
This experience has produced detailed industry intelligence that strongly positions us for capitalising on our next group of initiatives. Currently there are two businesses in the group: Cherry Permits and Digital Panel Services.
OUR CREATIVE FOUNDERS
CHAIRMAN
Ken Smith
As the former CEO, MD and/or chairman of a number of blue chip organisations, Ken has significant experience across all organisational functions and most industry sectors.
He is a recognised developer of high-performance teams in most of those sectors, including NFPs. Ken oversees all investment and development plans for McKenzie Digital Group stakeholders.
CHIEF FINANCIAL OFFICER
Fiona Gunn
Fiona is the Chief Financial Officer of McKenzie Digital Group Pty Ltd, specialising in the group's finance, mergers and acquisitions.
With a background in merchant banking, Fiona has provided advice to of some of Australia and New Zealand's leading digital technology, food and manufacturing companies.
OUR CREATIVE FOUNDERS
Dimitriy Fisinchuk
Dimitriy is the executive and director overseeing all investments, portfolio management and the operations of the McKenzie Digital Group.
With 20 years of experience throughout Australia, Europe and the USA as financier, founder and consultant to companies across the globe he now resides in Australia and focuses on local start-ups.
HEAD OF TECHNOLOGY
Mathew Latham
A detail-oriented and solutions-driven professional with deep IT expertise and a focus on software development.
With extensive experience in digital technologies, Mathew has led the technical operations and development of innovative solutions across McKenzie Digital Group.
Contact Us
Address
7/229 Junction Road, Cannon Hill, QLD 4170
Contact
Opening Hours
Mon - Fri 9:00 am – 5:00 pm
We acknowledge the Traditional Custodians of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.
© 2025 by McKenzie Digital Group