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Business analysis

Our process

McKenzie Digital Group invests in digitech and other novel business projects where there is:

  • A technically capable owner, founder and team

  • Novelty potential in any industry sector

  • Proof of current investment and commitment to date

McKenzie Digital Group is currently the parent of several services, nestled in the digital out of home (DOOH) advertising industry.

1. Shortlisting

We strictly adhere to our involvement criteria:

  • Proof of investment and journey to date of concept and application

  • Founder willingness to assess business strategy and change if agreed necessary

  • Owner or founder willingness to remain in business for as long as agreed necessary

  • Potential in all sectors except bricks & mortar retail, hospitality and property.

Business Meeting with papers and laptop
2. Price, multiples and diligence

We discuss and consider these elements to consider your expectations. On their own they are not deal breakers.


As part of our diligence, we develop realistic forecasts and future risks to partnership security.

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3. Negotiation

If an owner's expectations seem reasonable, our Investment Committee (IC) considers our findings and make an offer subject to IC approval.


If the IC approves the offer, we submit it to the owner/founder, subject to an exclusive period of deeper due diligence.

A negotiation between two people
4. Full due diligence

We will invest time and money in confirming the financial, legal, tax and operational information provided by the owner and test all assumptions on asset value, performance and risks.

Business Meeting with four people
5. Agreement

Once the formal due diligence process confirms the agreed potential, we agree the investment detail with the owner and we complete the investment.

Shaking hands

Contact Us


7/229 Junction Road, Cannon Hill, QLD 4170


Opening Hours

Mon - Fri

9:00 am – 5:00 pm

  • LinkedIn
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We acknowledge the Traditional Custodians of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.

© 2023 by McKenzie Digital Group

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